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Yet More Awards!
This time the kudos come from the
Travel Trade "Readers' Choice Awards".
(voted on by travel agents nationwide)
Top Cruise Line: Domestic --
Carnival Cruise Lines
Top Cruise Line: Sales &
Service -- Princess Cruises
Top Cruise Line: Europe --
Costa Cruise Line
Top Cruise Line: Luxury --
Crystal Cruises
Top Cruise Line: Caribbean
-- Royal Caribbean Cruise Line
Top Cruise Line: Premium --
Celebrity Cruises
Top Cruise Line: River Cruises --
Viking River Cruises & Uniworld River Cruises (tie)
Best Cruise Ship Overall:
Holland America's Rotterdam
Carnival Rolls Out Network
TV Ad Campaign, New Slogan
Carnival Cruise Lines' new
network TV advertising campaign kicks off Dec. 25 with two 30-second
spots designed to evoke the kind of unexpected, inclusive and
spirited fun that underlies the Carnival vacation experience,
according to Jim Berra, Carnival's senior vice president of marketing
and CMO. Part of a new "Fun for all. All for fun," branding
campaign, the ads feature two recently held events during which the
cruise line set Guinness World Records for the world's largest
inflatable beach ball and the world's largest piñata.
"Fun is more important today
than ever," said Ruben Rodriguez, executive vice president of
marketing and guest experience at Carnival. "These new spots
capture a sense of genuine, spontaneous fun which is the same kind of
experience that makes a Carnival cruise such a memorable vacation."
Berra added that the new
commercial campaign is intended to differentiate and sharpen
Carnival's brand of fun. In the past, he said, Carnival left the
interpretation of fun up to the consumer. The new commercials instead
convey a specific type of fun -- unexpected, gregarious, inclusive
and memorable.
The new commercials are scheduled
to air nationally for five weeks on ABC, CBS and NBC, as well as in
select local markets on FOX. They will also be running on several
cable networks, in movie theaters and on various online channels.
MSC Cruises Christens Fantasia
MSC Cruises christened its new
flagship, the MSC Fantasia, in Naples, Italy at an event featuring
internationally acclaimed artists with Neapolitan origins -- Renzo
Arbore and the Orchestra Italiana, Lucio Dalla and Pino Daniele.
And in MSC Cruises tradition,
Sophia Loren cut the ceremonial ribbon that released the bottle of
champagne, which broke across the bow of the new ship.
De Jorio Design International, a
leading naval architecture firm, designed FSC Fantasia. The ship
combines traditional Italian elegance with ground-breaking
technological features, all dedicated to superior guest comfort and
environmental protection.
"I am immensely proud that
the christening of this exceptional vessel is taking place in the
extraordinary city of Naples," said Pierfrancesco Vago, CEO of
MSC Crociere, before the ceremony. "MSC Fantasia is not only a
beautiful ship but also a triumph of environmentally-friendly design
and technological innovation, where every step taken on board holds
the promise of exciting new experiences."
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Carnival Dream Unveiled
Carnival has unveiled a new
series of never-before-seen renderings of the 130,000-ton Carnival
Dream -- the largest "Fun Ship" ever constructed set to
debut Sept. 21, 2009 -- along with an entertaining and informative
new blog by senior cruise director John Heald who recently toured the
ship during its construction at Italy's Fincantieri shipyard. |
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The new image gallery and blog
are available at www.carnival.com/dream.
Included among the site's new
digital renderings are images of the Carnival Dream's Carnival
WaterWorks aqua park featuring the longest water slides at sea; a
breathtaking nine-deck-high atrium that will provide convenient
access to the ship's numerous bars, lounges and nightspots; and Ocean
Plaza, a new indoor/outdoor entertainment area offering magnificent
ocean vistas. Examples of the ship's décor, including
renderings of the dance club, casino, piano bar and dining venues,
are also included.
The site also includes a link to
an engaging new blog by Heald, who takes readers on an exclusive
behind-the-scenes tour of the spectacular new "Fun Ship,"
displaying his trademark humor while conveying Carnival Dream's
unique characteristics.
The Orchestra Has Arrived
Jan 2 - The 92,400-ton MSC
Orchestra completed its first transatlantic crossing and arrived at
Port Everglades this morning. Even though the ship is almost two
years old, MSC is treating its entry into Port Everglades like the
launch of a brand-new ship because it's taking the Italian line into
a position in the Caribbean.
An Early Christmas Miracle
Routine things we do that are all
in a day's work for some of us, for others may be miracles.
A few weeks ago, Coral Princess
answered a distress call from a private yacht. It was a fairly
routine operation for the Princess crew, but the doctors agree, that
if the man hadn't received the medical attention Coral Princess made
possible, he wouldn't have lived another 48 hours.
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